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World Endurance Africa Holdings has announced the signing of a partnership with Merrell SA as Technical and Lifestyle Apparel Partner for IRONMAN South Africa and IRONMAN 70.3 South Africa for the next three years.
Merrell will be the exclusive provider of technical and lifestyle apparel for IRONMAN South Africa and IRONMAN 70.3 South Africa staff, IRONMAN merchandise as well as Merrell technical and lifestyle apparel, which will be available at the IRONMAN South Africa and IRONMAN 70.3 South Africa expos.
“We are extremely excited to be associated with IRONMAN SA and IRONMAN 70.3 SA as the brand ideals are perfectly synergised with IRONMAN, in the individual’s journey of self-discovery, freedom and achievement ”, says Merrell Brand Manager, Gustav Nefdt. IRONMAN SA AND IRONMAN 70.3 SA will act as the launch pad for Merrell’s performance footwear, apparel and compression ranges.
“With Merrell’s deep-rooted reputation for quality, style and durability this dynamic partnership serves to further strengthen the IRONMAN brand in South Africa offering athletes a new dimension in the IRONMAN merchandise offering,” says World Endurance Africa Holdings’ Managing Director, Keith Bowler.
“As event organisers we continually strive to improve our offering to our athletes and the partnership with Merrell elevates the already high standards of both IRONMAN South Africa and IRONMAN 70.3 South Africa, standards that our athletes and enthusiasts of the brand have become accustomed to.”
