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The NSPCA has opened a case following an incident in what has been described as a "cruel and inappropriate competition" to win a live sheep.
NSPCA spokesperson Andres Venter says the incident happened at a liquor store in Butterworth. The animal was tied up and displayed as a prize in the shop last month.
Venter says the sheep's legs were tied together, leaving it with no freedom of movement, or access to food or water. A notice had been placed on the side of the animal stating that if customers purchase a bottle of two specific alcoholic drinks, they stand a chance of winning the animal.
He says the distributor was informed of the cruel marketing strategy and a message of regret and apology was received from it's Managing Director.
Venter says criminal charges have been laid in terms of the Animals Protection Act and charges also laid in terms of the Performing Animals Protection Act as the animal was exhibited. He says further offences may have occurred in terms of how the animal was handled, transported and possibly slaughtered.
When contacted for comment, Tops says they have been made aware of the incident and are investigating.