BOOKS BY THE TRUCK LOAD
Isuzu Truck South Africa is empowering the youth and promoting literacy through the #ITSAEMPTYTRUCK campaign
Education is the most powerful weapon we can use to change the world. It is in light of this that Isuzu Truck South Africa launched the #ITSAEMPTYTRUCK book collection, on the 7th of April 2016 in Port Elizabeth.
In Support of Isuzu Trucks involvement with the Standard Bank IRONMAN African Championship, IRONMAN 4 the Kidz was selected as the 2016 beneficiary. Isuzu Trucks placed collection boxes in 25 locations in and around the city of Port Elizabeth. The book drive campaign was a resounding success with an impressive amount of more than 38 400 books collected over a period of 22 days weeks for the IRONMAN 4 the Kidz charity. The book categories included fiction and non-fiction, as well as school and university textbooks. It has taken six volunteers four days to count and sort the books into various genres, different age categories and into batches suitable for the various children’s homes.
“A book is all it takes to make a difference in a child’s life and a learning tool that drives development in our societies,” said Craig Uren, Chief Operations Officer for Isuzu Truck South Africa. “It has always been our responsibility to give back to the community. As our workforce hails from the Eastern Cape, Port Elizabeth it was a natural leap for Isuzu Truck South Africa to join forces with Standard Bank IRONMAN ” concludes Uren.
Garth Wright, founder of IRONMAN 4 the Kidz said that he was overwhelmed by the astounding support they received from the community and other stakeholders through their support of the
#ITSAEMPTYTRUCK campaign. “It’s heart-warming to see that the people of Port Elizabeth have given a child an opportunity to be literate. Education is a tool which transforms a person to live a better life.”
Isuzu Truck South Africa plans to roll out the project in other cities around South Africa this year and set a bigger target for 2017. Isuzu Trucks have made a commitment to build communities and in the long run help build a better South Africa.
About ISUZU TRUCK SOUTH AFRICA:
Isuzu Trucks South Africa was one of the earliest Japanese commercial vehicles to enter the South African market and was initially distributed by the Stanley Motors Organisation. In 1971, General Motors bought a 34% shareholding in Isuzu Motors Limited, which led to General Motors South Africa commencing local distribution of Isuzu Trucks. The year 2006 had major significance for the Isuzu Truck brand as it marked the rebirth of a global leader in the world of trucking. January 2007 saw the formation of Isuzu Truck South Africa with a 50/50 joint venture between Isuzu Truck South Africa and General Motors South Africa. Shareholding changed in October 2013 when Isuzu Motors Limited became the majority stakeholder in Isuzu Truck South Africa. For more information, visit: http://www.isuzutrucks.co.za/
More about the IRONMAN 4 the Kidz Charity Trust:
IRONMAN 4 the Kidz Charity Trust is a registered non-profit organisation and already has a social responsibility to 16 children’s charities. All contributions are effectively used to directly improve the lives and needs of the kids the NPO supports in South Africa. The IRONMAN 4 the Kidz Charity aims is to raise awareness for the plight of less fortunate children, who often come from dysfunctional family backgrounds, improving the quality of these children’s lives and making them more meaningful.
Issued by: Weber Shandwick South Africa on behalf of Isuzu Trucks South Africa
