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The wheels are in motion for the Nelson Mandela International Film Festival, which will be held in Nelson Mandela Bay in December 2015.
Madiba's grandson, Mandla, is the chairperson of the Film Festival, which is being billed now already as the biggest Film Festival in the Southern hemisphere.
The project is being backed by the Eastern Cape Government and the Eastern Cape Parks and Tourism Agency.
Agency CEO, Luxolo Rubushe, says international trends show that cities themselves are becoming central to promoting tourism, which is a powerful economic stimulus.
The official launch of the Nelson Mandela International Film Festival will take place in New York later this month.