A collective of some of New Zealand's biggest companies is set to pull ads from Facebook and Google in the wake of the March 15 Christchurch mosques shootings in which the gunman live-streamed his massacre of 50 people.
Using a GoPro camera, the gunman broadcast extremely graphic footage of him shooting people at the Al Noor Mosque via Facebook Live. The live stream was available to watch on social media for hours after the attack.
Besides being live-streamed on Facebook, the video, lasting 17 minutes, was shared repeatedly on YouTube and Twitter, before being removed by the social media giant.
The New Zealand Herald said on Monday that the collective, including ASB Bank, Lotto NZ, Burger King, Spark, has come together to take a stand against the harm caused by unmoderated content on the Internet.
Facebook has on its part said that as many as 1.5 million videos of the attack were removed from its platform in the first 24 hours.
The video has since been shared thousands of times on WhatsApp, which is ironically also owned by Facebook.
-IANS
