This article may contain graphic and/or adult content unsuitable for minors and sensitive readers.
By Zona Mpendulo
The Buffalo City Metropolitan hosted a successful Africa Open this January but couldn't fulfil its hope of introducing its logo to the world during the tournament as previously planned.
Metro communications manager Keith Ngesi said the golf tournament would have been a great platform to show off the new logo.
"Unfortunately that was not possible because the council's dissatisfaction with the public participation in picking the new design, therefore we will have a third round for the public to vote," said Ngesi.
The new logo is part of the metro's communication and marketing strategy, which started in June last year.
"After receiving our metro municipality status, we saw it necessary to reinvent our image, therefore we put aside R18200 for the new logo," said Ngesi.
He added the communications and market team are busy with a new strategy to include the public more.
"Initially we encouraged the public to vote for the elements of the logo they preferred in the media, both on radio and print. The elements that represent the City included: buffalo, the animal; Buffalo, the river; a shield and spear; unity; culture and heritage; service delivery; economy and agriculture; land; and sea and sun," he added.
Following that, four concepts were presented to the council out of which two stood out.
"In the last council meeting, the councillors couldn't reach an agreement whether to go for the logo with the buffalo animal or the one without, therefore requesting the matter be taken back to public for voting," said Ngesi.
He concluded that they are currently busy with a public participation method that will be presented to the council in February.
