In August, media personality Somizi Mhlongo, officially launched his children’s label, Sompire, online. It was the culmination he says of a two-year passion project that “boldly promotes the motto: "Brave Enough To Be Yourself.”
Sompire.com states that the purpose of the clothing “ is to ignite a spark of self-expression and fearlessness in the hearts of your young ones. We take immense pride in inspiring children to unfurl their wings and embrace their unique identities.”
Says Somizi of his brand: "Sompire Kids are ones who believe they can conquer the world and are destined for greatness and success. Sompire Kids are kind, compassionate, loving, considerate, empathetic and they walk in light. When they enter a room they brighten the room either with humour or their aura. That is who they are. That is who we are!"
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A browse through the catalogue showed that items range from R350 to R1 000.
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While not saying which stores would carry the line, Somizi told the media that the range would be available in physical stores in February 2024.
