Consumer revolt leads to the original Rice Krispies come back

14 Jan 2020 | Admin Author

In 2018, Kelloggs did away with the original Rice Krispies, and launched new versions of Rice Krispies, Coco Pops, and Strawberry Pops.

It appears as though many South African consumers were unhappy with this decision, particularly with Kelloggs replacing the original flavour with vanilla.

According to Business Insider, the company added more sugar to the cereal to “enhance the crispiness”. The new formula has a thin coating of sugar – which is equivalent to 1.5 teaspoon per serving. The new Rice Krispies Vanilla contains 21.7g sugar for every 100g – from only 9g previously. It also proved to be cheaper for Kelloggs to move to the new multi-grain, which meant that they do not have to import the rice.

After much complaining from the consumers - Kelloggs decided to bring back the original Rice Krispies flavour.

Many consumers took to Twitter to express their happiness and excitement at the decision.

#JustInCaseYouMissedIt: The Original Rice Krispies are back but pricier.

A 510g box will cost you around R70. pic.twitter.com/Owiwicyw3J
— Beastly Eats (@BeastlyEatsSA) January 14, 2020