Celebrity duo, Chrissy Teigen and Kris Jenner, have launched a vegan home care line called Safely – their aim was to make cleaning materials that are not harmful to the environment or those who use them.
The plant-powered range includes hand sanitizer, glass cleaner, laundry detergent, and more.
According to the website Live Kindly, “The brand, which formally launched in March, was designed to create an accessible, high-quality product line with an emphasis on “clean cleaning.” Unlike many other household cleaning items, Safely’s range is completely vegan and free of harsh, potentially toxic, chemicals. Instead, Safely products, which are designed and manufactured in the United States, are made with plant-based ingredients such as coconut surfactants and mineral salt”.
According to their press release, their mission was, “To make premium, powerful plant-powered products with natural aromatherapy scents and to make them more affordable.”
Speaking on behalf of herself and her partner Jenner said, “Our goal is to help rid American homes of harsh chemical cleaners by providing them with a better alternative that’s truly luxurious, plant-powered, and doesn’t cost the world,” she said. “It is a purpose I strongly believe in as a co-founder and business partner.”
You can find out more by going to GetSafely.com
Pictured below: Chrissy Tiegan with some of the Safely products.
