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First National Bank says it had no intention of pointing fingers and criticising the government with its "You Can Help Campaign".
Chief marketing officer Bernice Samuels says she believes there has been a misinterpretation of their intent.
She said on Tuesday, that their focus was to galvanise the nation into helping, and the intent of the campaign was to get the nation to be inspired to work together.
The campaign features a number of videos of children in school uniform reading out their hopes for the country.
