FNB admits to paying child actors in its latest Ad
01 Feb 2016 | Admin Author
Warning:
This article may contain graphic and/or adult content unsuitable for minors and sensitive readers.
School children were reportedly paid to make negative political statements in the videos used in First National Bank's controversial "You Can Help" advertising campaign.
The New Age reports that the videos were scripted and that the children were paid R3 500 rand a day, to appear in the videos.
FNB chief marketing officer Bernice Samuels told the newspaper that it was industry standard to pay performers in an advertisement.
Last week, FNB said the youths were told they could talk freely, without fear or favour, and that "unscripted and uncensored" videos used in the campaign emerged from this process.
However, Samuels told The New Age that the final advert was scripted and was approved by the bank's marketing team.