Trendy newcomer set to spice up the entry-level market

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Honda Motor Southern Africa is about to set the budget car segment alight with the launch of an all-new, value-added, entry-level model. The bright and bold Brio introduces a new and exciting alternative to the budget hatchback segment.

The Brio’s arrival heralds Honda’s first entry to this growing and increasingly important market segment, allowing budget-conscious buyers to experience Honda’s famed product quality in a new and affordable package.

The new Brio’s arresting mix of young and funky styling, zippy dynamics, interior space and modern, efficient technology will please and entice buyers seeking affordability, value and style in a contemporary and efficient package.

While the Brio places a particular emphasis on affordability and value, it retains all the Honda brand’s key virtues. Advanced technology is epitomised by the Brio’s lively 1,2-litre i-VTEC engine, which delivers both sparkling performance and frugal fuel economy.

The latest-generation four-cylinder unit employs intelligent, electronically controlled variable valve timing, together with four valves per cylinder, to produce 65 kW of power, together with 109 Nm of torque. In line with current urban motoring trends, the Brio will be offered with a choice of manual and automatic gearboxes.

Quality and reliability are further Honda hallmarks proudly incorporated into the new Brio. Despite its entry-level positioning, the compact hatch employs latest-generation Advanced Compatibility Engineering to deliver a robust structure in terms of both safety and durability.

“We are extremely excited to be able to offer the new Honda Brio to our South African and Southern African customers” says Yoshiaki Nakamura, managing director of Honda Motor Southern Africa.

“The Brio is poised to become a trend-setter in the entry-level segment, and will allow Honda to introduce the Honda motoring experience to a wider audience for the first time. The Brio’s combination of styling, affordability, quality – and, above all, motoring fun – will offer young first-time buyers an attractive budget motoring option.”

The new Honda Brio is set to go on sale in early December. Final pricing and specifications will be finalised at a later stage.