Coca-Cola Beverages Africa has opened its new head office building in Port Elizabeth.
According to a statement on Thursday, the building will house the largest Coca-Cola bottler on the African continent, accounting for around 40% of all Coca-Cola volumes sold in Africa.
CCBA CEO Doug Jackson, said, “CCBA is building a successful Coca-Cola bottler in Africa, which means greater shared value for the business and the communities the region serves, and we are optimistic about the future growth of our business on the continent”.
“We aspire to be the best Coca-Cola bottler in the world and Africa’s most valuable independent food and beverage-company, driven by engaged, motivated, and capable employees.”
“The opening of a new head office is part of creating a first-class working environment for our staff, with a design that truly reflects the ambition of CCBA on the African continent,” he said.
Current chairperson and well-known businessman, Phil Gutsche, said: “Port Elizabeth has been an important part of the history of CCBA and we are really proud to be opening this new head office today. Its modernity reflects the company’s ambitious growth strategy aligned with The Coca-Cola Company’s 2020 Vision and will be supported through investment in manufacturing, sales, distribution and marketing.”
CCBA boasts a diverse pan-African footprint with more than 30 bottling plants servicing over 550,000 outlets and serving a consumer base of over 249 million people across the continent. CCBA has more than 15,000 employees spread across Africa. It holds a number one market position across most territories in which it trades in Africa, which include South Africa, Uganda, Mozambique, Kenya, Namibia, Ghana, Tanzania, Ethiopia, the islands of Mayotte and Comoros.
The company began its operations as CCBA in July 2016 having been created as a result of a merger between the non-alcoholic ready-to-drink bottling operations of The Coca-Cola Company, SABMiller, and the Gutsche Family Investments.
In October 2016, Anheuser-Busch InBev announced it would be acquiring SABMiller. In the same month, The Coca-Cola Company announced its intention to acquire AB InBev’s stake in Coca-Cola Beverages Africa.
The Coca-Cola Company and Anheuser-Busch InBev reached agreement in December 2016 regarding the transition of AB InBev’s 54.5 equity stake in Coca-Cola Beverages Africa. This was concluded in October 2017.
CCBA shareholders now are The Coca-Cola Company 65.5% and Gutsche Family Investments 34.5%.
One of the merger conditions, when the company was first formed, was that the African headquarters of the bottling giant would be based in South Africa.
(Statement and Pic: Supplied)
