Social media has been buzzing over Steve Hofmeyr headlining the Afrikaans is Groot concert. This has resulted in many South Africans calling for sponsors to pull out of the concert because of Hofmeyr's controversial statements regarding racial issues.
Media24, which owns big national titles and sponsors of Afrikaans is Groot, YOU, Huisgenoot, Beeld and Netwerk24, has announced it's also pulling out of the festival.
"Toyota South Africa Motors (TSAM) and the organisers of Afrikaans is Groot (AIG) have amicably agreed to discontinue their sponsorship association as of March 2019 – which also marked the end of the 2018 AIG season. Both parties have honoured their contractual agreements since 2015, Toyota said in a statement released on Tuesday.
"The partnership was mutually beneficial to both parties. As an organisation that is fully committed to the development of arts and culture, TSAM will continue sponsoring other creative and musical events that promote diversity and social cohesion in the country. TSAM remains committed to the social and economic development of a peaceful and harmonious South Africa."
