Eight years after entering the streaming market in South Africa, the African streaming service Showmax is relaunching in February 2024 with a brand-new look, new app, and an entirely new product suite.
Showmax has already released a first look at a completely refreshed logo and brand identity.
The news of the relaunch comes after the announcement of the partnership between Showmax and international media heavyweight Comcast’s NBCUniversal and Sky earlier this year.
The new Showmax will have three plans: Showmax Entertainment, Showmax Entertainment Mobile and the exciting Showmax Premier League. Powered by SuperSport and made for mobile users, Showmax Premier League is the first standalone Premier League mobile streaming service ever to launch in Africa and will take every single match of the world’s most popular football league to every corner of sub-Saharan Africa.
Showmax CEO Marc Jury says, “We have an incredibly powerful new technology platform, a bold brand that truly represents our driving spirit and a content slate that is unmatched. No other streaming service in Africa can offer what Showmax is bringing to the table in the new year.”
Showmax will be ramping up its content slate across the continent in December in preparation for the relaunch and will include the second seasons of record-breaking bromance Adulting, and smash hit reality series Kwa Mam’Mkhize.
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Every Wednesday until 27 December, Showmax will also be releasing new episodes of their breakthrough CANAL+ co-production Spinners, the first African show ever selected for Canneseries.
For fans of international content, the new Comcast partnership guarantees Showmax an ongoing supply of hit content, as the media giant owns the likes of Universal Pictures, NBC, Peacock, Sky, DreamWorks Animation and Telemundo.
Viewers can expect international titles on Showmax to radically increase in the new year, with December’s lineup already including The Super Mario Bros. Movie, Fast X and more.
“Streaming in Africa is about to take off and we’re ready to change the game,” says Marc. “We have all the ingredients in place to become the number one streaming service for Africa.”
This story first appeared on Bona.
