The pink-haired model from Barcelona is smoking hot and has taken the modeling world by storm - and she's entirely AI-generated!
When Spanish agency The Clueless was going through some troubling times they decided they had had enough of demanding human clients and decided to ‘birth’ an AI model in the hope that she would change their fortunes.
As reported in Daily Mail UK, the agency says it used AI tools to create Aitana López, a 25-year-old pink-haired woman from Barcelona.
The agency says the artificially created influencer has been a winner, netting the company roughly over R204 thousand rand a month.
Aitana has reportedly secured advertising deals worth more than R18 000 per Instagram post.
Her Instagram feed shows her representing brands such as Guess, Brandy Melville, and Olaplex, giving them credit, believe it or not, for her vibrant locks.
Companies know they're paying for a virtual influencer when they book Aitana - this is part of her appeal says The Clueless as brands can save time and money by hiring her over a human model.
Instead of booking a costly photoshoot, all Aitana requires is a computer with a generative AI program and Photoshop.
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Aitana's co-creator and founder of The Clueless, Rubén Cruz, told the media: “ We did it so that we could make a better living and not be dependent on other people who have egos, who have manias, or who just want to make a lot of money by posing."
