The famous toy maker has introduced a new doll to their collection saying that it was “designed with purpose and inclusivity.” With a shorter frame, rounder face, smaller features, and palms including a single line, the doll was designed in collaboration with the National Down Syndrome Society (NDSS), to ensure it accurately represents someone with the condition, the company said.
Taking to social media Mattell wrote: “In partnership with @NDSSorg, the newest #Barbie fashion doll was designed with purpose and inclusivity at the heart of every choice. With a shorter frame, rounder face, smaller features, and palms including a single line, this doll introduces a new sculpt and details illustrative of common characteristics of women with Down syndrome.
Dressed in the colors and symbols of the community, she wears matching ankle foot orthotics, and a three-chevron necklace representing the three copies of the 21st chromosome that result in the characteristics associated with Down syndrome – and represents “the lucky few” who have someone with Down syndrome in their life.”
“When kids play with dolls, they develop empathy and social skills that may help them to better understand and empower themselves and the world around them – which is why we are so proud to partner with the National Down Syndrome Society to introduce the first Barbie doll with Down syndrome”.
Take a look at the heartwarming clip below.
