We live in an age where brand power on social media platforms can earn you a pretty attractive income on the side, well, that’s if you are a celebrity. And if your name is Kylie Jenner, you’ve really got this whole instagram, ’pay me the money for my post’ thing waxed. At the tender age of 20 it is possible for this young reality television star to earn a gob smacking R12.6 million for one post on her instagram account.
Her make up brand, Kylie Cosmetics, has seen her earning hundreds of millions of rands in sales over its first year and a half on the market. Her instagram post announcing the name of her now three month old daughter, Stormi Webster, is the most liked in history.
Ironically, according to social media experts, even though she has less followers than celebrities like Selena Gomez or Katy Perry, she has more monetary value because of how responsive her fans are to her posts.
