Last week, JOOX announced the ‘Big LIVE’ in-app music-streaming concert series as part of the growing #Gig2Earn initiative. ‘Big LIVE’ brings massive names in the music industry to the JOOX app in order to create awareness around the #Gig2Earn initiative’s aims. #Gig2Earn was started to empower artists struggling under the lockdown measures by providing them with vital financial support, and a platform where they can interact with their fans.
The first ‘Big LIVE’ concert featured hip-hop superstar, Cassper Nyovest. He’s followed this week by popular Afrikaans pop singer, Demi Lee Moore, who will headline the LIVE performance slots this Friday, 15th May, at 8pm, but a number of exciting supporting acts will be available from 6pm.
Demi Lee’s set will be free of charge to watch for all JOOX users, regardless of subscription status, as are all the other artist appearances in the ‘#Gig2Earn’ initiative.
Viewers watching at home who would like to contribute to ‘#Gig2Earn’ can do so by using the custom-made ‘tip jar’ in the JOOX app - just keep an eye out for it on the Discover page in-app this week. This ‘tip jar’ allows users to donate straight from the app using a live donation solution. All funds will be shared directly among the artists who performed in that given week. Tips over the Demi Lee ‘Big LIVE’ stream will also be donated to #Gig2Earn artists.
Further, we’ve sent out communication to our existing ‘#Gig2Earn’ artists, encouraging them to register with myfanpark - an on-demand personalised video messaging service that allows fans to request a video message from their favourite musicians to be sent to family, friends or anyone. This is just another way JOOX is committed to improving the lives of local artists during this difficult time.
Keep an eye on the JOOX social media channels for further ‘Big LIVE’ announcements, and for regular artist updates on our 6-8pm ‘#Gig2Earn’ slots. Currently all appearances can be viewed through the JOOX mobile app.
If you’re a brand or business who would like to get involved with ‘#Gig2Earn’ you can email your query to artistssupport@joox.co.za. Sponsors are needed to allow the initiative to continue into the indefinite lockdown period.
Watch the replay of the first ‘Big LIVE’ concert with Cassper Nyovest here.
