Move over youngsters, 'grandfluencers' like 75-year-old Joan MacDonald are proving that they too can have social media clout and turn digital spaces into money-spinners.
It all happened when at the age of 71 Joan MacDonald’s health was not looking good, overweight and on a number of medications for high cholesterol, elevated blood pressure, and kidney damage, she was read the riot act by her fitness coach daughter. She was told that if she did not take drastic action, she would probably end up an invalid.
This shocked Joan into action, she hit the gym and changed her diet. Fast forward to 2021and the now 75-year-old MacDonald has never looked back.
A glance through her Instagram page reveals the incredible transformation of this septuagenarian who now boasts a bodybuilder physique, is in great health, and has 1.4 million loyal followers.
MacDonald has brand partnerships with sportswear and supplement giant Women’s Best and stress relief device Sensate. Going one step further she has even launched her own health and fitness app.
This is her latest Instagram post. It’s inspiring stuff Joan!
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