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South Africa’s wine exports volumes declined by 17% in 2023, but producers were still able to see “positive value growth” of total exports.
The non-profit organisation, Wines of South Africa says in its 2023 Export Report that total wine export volumes of 306 million litres, however, it says the “silver lining” for producers was the “respectable” value growth of total exports to US$540 million (R10 billion).
According to Wosa 2023 production harvest volumes declined by 14%, which echoed smaller harvests around the world.
Wines of South Africa CEO, Siobhan Thompson said despite the challenges South African wines are still being well-received by critics.
“The consistent positive ratings and accolades achieved by South African wines have most certainly solidified our positioning in international markets,” she said.
Thompson said quality remains their focus and the consistency seen, along with viticultural improvements, and embracing new technologies, will allow for the continued upward trajectory in this regard.
She said this was because buyers remain confident in their support of South African wines.
“Thanks to our unique terroir, our producers are known for making wines that are unique and representative of our rainbow nation.”
Thompson said in addition wine tourism in South Africa is projected to have further bolstered growth, adding to the overall sustainability of particularly small and medium-sized entities.
“In an upcoming report following a wine tourism impact study (due for release on 1 February 2024), preliminary figures have shown exponential growth in numbers and turnover at cellar doors with full recovery following the Covid-19 pandemic.
“This growth can be accounted for by both local and international visitors to the Cape Winelands,” Thomspon said.
According to Wosa, South African white wine continues to win the popularity contest with Sauvignon Blanc leading the charge, followed by Chenin Blanc and Chardonnay. All three cultivars also show solid value growth.
“On the red wine side of things, Shiraz takes the lead, closely followed by Pinotage and Cabernet Sauvignon”.
