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The ANC Youth League says the National Press Club should interact more with South Africans and unearth their stories.
The League says it is concerned that the NPC decided that the rhino was more "precious than human life" when it named the animal 2012 newsmaker of the year.
Youth League spokesperson, Thabo Kupa says while they believe that the environment and animals need to be protected, it means that millions of South African human stories went untold in 2012.
The NPC came under heavy criticism on Saturday, after it announced rhino in South Africa as the 2012 newsmaker of the year.
In the year which saw 34 miners shot and killed in Marikana, the Limpopo textbook delivery saga, the expulsion of ANC Youth League leader Julius Malema and controversy over President Jacob Zuma's home in Nkandla, South Africans were shocked by the press club's announcement, and took to social networking sites to vent their disapproval.
