Online shopping in South Africa is on the rise, with the majority of active internet users saying they do so, according to a survey released on Wednesday.
General manager of South Africa MasterCard Worldwide, Anna Jones, says among those shopping online, 89% of respondents are satisfied with their overall online shopping experience, with 73% likely to make a purchase in the next 6 months.
The survey measured consumers' tendency to shop online.
It was conducted across 25 markets between December and January, among bank consumers who access the internet at least once a week.