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The Beer Association of South Africa has appealed to traders and consumers to sell and consume alcohol responsibly and moderately as Black Friday approaches.
BASA said given the rise in Covid-19 infections in some provinces over the past few days, it is critical that all role players do their bit to help prevent the spread of the virus.
“While the majority of South Africans do not consume alcohol at all, those who drink excessively place a heavy burden on our health system,” it said in a statement on Tuesday.
“We simply cannot afford to go back to the total banning of alcohol as we did during previous lockdowns. Such strict measures cost the beer industry an estimated 7 400 jobs, R14.2 billion in lost sales revenue, and more than R7.4 billion in lost taxes and excise duties,” BASA said.
The Beer Association said it was critical that both retailers and consumers continue to adhere to the level one lockdown regulations, most importantly to ensure the wearing of masks at all times, the continuous sanitising of hands, and the enforcement of social distancing.
