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Kulula.com says its received a positive ruling from the Advertising Standards Authority of South Africa following a complaint from SAA Airways.
The national carrier accused Kulula of breaching the Advertising Code of Good Practice, by using a campaign element featuring an aircraft displaying the colours of the national flag on its tail, and wording stating, The Most South African Airways.
Kulula.com's marketing manager Shaun Pozyn says the Advertising Industry Tribunal had ruled that there was no flagrant and deliberate attempt by them to breach the Code.
