Sexy Car Advert Banned In South Africa

Despite receiving 3.5-million views on YouTube, advertising watchdogs have banned the advert for the Renault Clio claiming that it is "sexist and objectifies women."

The Advertising Standards Authority, who were alerted by ONE complaint, banned the advert after rejecting the Renault’s contention that it was a parody of a typically French Moulin Rouge-style cabaret scene.

‘WIDESPREAD OFFENCE’

The ASA said: “We were concerned that the ad featured a number of shots of the women's breasts and bottoms, in which their heads were obscured and which we considered invited viewers to view the women as sexual objects.

“We further considered that the choreography, dress and facial expressions of the dancers were sexually provocative and that the overall impression given was not necessarily that of a parody of a cabaret show such as the Moulin Rouge, particularly as the women were seen to approach the car and gyrate around it, rather than merely performing in front of it.”

"We considered that the ad objectified the dancers by portraying them as sexual objects and that it was therefore likely to cause serious or widespread offence."

Watch the advert below and tell us what you think..







Source: Wheels24.co.za