SA Rugby
The Springboks have launched a new rallying cry to take them into the Rugby World Cup in Australia in 2027.
For the past two World Cups, Bok fans used the #StrongerTogether cry, which remains unchanged as the umbrella statement of intent, but in the future, it will now be #ForeverGreenForeverGold.
The Boks are asking South Africa to go "Forever Green, Forever Gold" to amplify the team's demonstration that South Africa is Stronger when its people are Together.
The Springboks won the Rugby World Cup with a team made up of players with five different home languages and now the team is doubling down on the sentiment by asking South Africa for a lifelong commitment to the principle and all it has come to stand for, by being "Forever Green, Forever Gold".
The Springboks will appear in SA for the first time since winning back-to-back Rugby World Cups in the first match of a sold-out two-Test series against world No. 2, Ireland, which begins in Pretoria on Saturday.
South Africans are being asked to mark the occasion on Friday, the first #BokFriday of the year, by wearing their green and gold colours to support the team and its message of inclusiveness and optimism to the country.
Those colours are not just the team's playing colours; they represent the heart and soul of South African rugby, enshrining the enduring spirit of the team and its supporters, symbolising unity, resilience, and pride.
"This new slogan is a commitment to an unwavering dedication to the game and each other as South Africans," said Mr Mark Alexander, President of the South African Rugby Union.
"It reflects our firm belief that our strength lies in our unity and diversity. When we come together as one, we are very hard to beat."
