Algoa FM
Algoa FM managing director, Alfie Jay, has been elected to the Board of the Broadcast Research Council of South Africa (BRC).
This follows an election process by the BRC’s Radio members, to fill two vacancies on the Board of Directors.
Four nominees had been proposed, of which Jay and Primedia’s, Melissa McNally, garnered the majority of the votes.
The goal of the BRC, a non-profit industry body, is to provide objective, transparent data, which caters to the audience measurement needs of the radio, television, marketing and advertising industries in South Africa.
“What an exciting time to be appointed to the Board. “We’re about to launch into a whole new era of data gathering and analyses, and I can’t wait to measure its impact;” said Jay, who joins the Board with thirty-one years of experience in broadcasting, almost half of which was at Board level.
McNally is a seasoned research consultant of 15 years with an MA in research psychology from the University of the Witwatersrand.
“I am absolutely thrilled and honoured to secure a seat on the BRC board. “2021 promises to be an exciting year for radio research and I am delighted to be a part of this journey,” says McNally, Consultant Specialist: Research, at Primedia Broadcasting.
The full board consists of: Monde Twala (chairperson), Antonio Lee, Angie Hammond and Fahmeeda Cassim-Surtee from television; with Tracy Stafford; Johan Van Rooyen, Jay and McNally from radio.
“Both Alfie and Melissa have been and continue to be invaluable to the BRC. The calibre and expertise they bring to the Board of the BRC will further ensure the health of the greater media industry!” said Gary Whitaker, Chief Executive Officer of the BRC of South Africa.
“I’m looking forward to working with Alfie and Melissa as we navigate the ever-changing media currency landscape and ensure that we are future-ready for any and all challenges,” he added.
