There will soon be a fresh coat of paint on Laerskool DR Viljoen in Holland Park, Gqeberha – thanks to a partnership between City Paint and Tool and Algoa Cares, the corporate social responsibility arm of Algoa FM. The school applied for the donation of 200 Litres of Plascon Wall and All paint through an on-air drive broadcast by Algoa FM.
“City Paint and Tool wanted to donate paint to any worthy cause. It could have been a school, an orphanage, an old- age home, or any well-deserving institution,” says Gavin Biggs, director and co-owner of the business.
DR Viljoen was chosen because of the support shown by the community. “It is also an honour to be able to contribute to a school that is in need of a lick of paint,” he adds. Speaking at the hand-over, DR Viljoen principal Lorna van Zyl said special thanks were due to “all our parents who nominated the school for this because we needed it desperately”.
Algoa FM Marketing Manager Lesley Geyer said the media house welcomed partnerships which benefited the citizens of the metro. “We chose Algoa FM as our media partner as we can partner with them in our geographic area which is anywhere from the border region up to the Garden Route,” says Biggs.
“They were aligned with what we wanted to achieve, to try get the message across that we are not just a paint store. We are not just a coatings solutions entity, but we also care about our community, and we want to give back to people who are deserving of this. “It has been a great initiative and something we would strive for once a year at least,” he added.
Sales Manager Dennis Karantges, said the success provided a template for future community benefit partnerships between advertisers and Algoa FM. “It is a perfect fit, as Algoa FM is actively involved in supporting the community in our broadcast area,” he said.
