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Roch-Lè Bloem
Toyota South Africa Motors (TSAM) continues to lead local vehicle sales, racking up 10 656 sales of the overall 43,588 units sold to domestic customers during August. This translates to a market share of 24,4%. TSAM also topped the charts in Passenger, Light Commercial Vehicle (LCV) and Medium Commercial Vehicle (MCV) segments.
In the LCV front, Hilux continues to be a fan favourite leading the way and securing the number one spot in the segment with 2,527 units sold – including 1 234 Double Cabs, 370 Xtra Cabs and 923 Single Cabs. Hiace posted 451 models, while the Land Cruiser Pick-Up and the Quantum registered 234 and 98 sales respectively. In total, Toyota retailed 3 404 LCV units.
The locally built Toyota Corolla Cross is at the number three spot in the Passenger category with 1 630 units sold a worthy increase of 83 compared to the previous month. Other performers in the category include the newly launched Starlet Cross which doubled sales to (1 181) from 590 units in July, the compact trio, the Vitz, the Urban Cruiser and the Starlet came in at (432), (669) and (842) units apiece, while the Corolla Quest came in at (413) and the Rumion at (326) units sold. Toyota claimed the lead in the Passenger category with a total of 6 902 sales.
Also making an impact in Passenger sales was the SUV models, the Fortuner at (760), the Land Cruiser LC300 at (160) and the Land Cruiser Prado with (248) units sold.
The luxury segment registered a total of 66 units, under the Lexus ES, IS, LX, NX, RX and UX models.
Looking at trucking, under the Hino banner, the 200-Series posted (30) units while the 300-Series and the 500-Series recorded (115) and (81) units apiece. In the Extra Heavy Commercial Vehicles segment Toyota recorded a total of (41) units (16 of which were 500-Series and 25 were 700-Series).
For the month of August, just over 1.4 million parts’ pieces were supplied to domestic dealers while a further 323 384 pieces were shipped to foreign markets.
“Despite a decline in overall new vehicle and export sales compared to the same period in 2023, our customers have once again shown their loyalty by supporting Toyota. The invaluable contribution of our dealer network, especially in challenging times, has been exceptional. We are also deeply grateful to our TSAM staff, fleet owners, and rental companies for their support. Your immeasurable contributions are vital to our continued success,” says Senior Vice President of Sales at TSAM, Leon Theron.
