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The Nelson Mandela Bay Business Chamber has officially launched its highly anticipated Bay of Opportunity Ambassadors Programme, a pioneering initiative designed to position the metro as the investment destination of choice.
CEO, Denise van Huysteen, said the programme leverages the influence, networks, and expertise of respected business leaders to create pathways for investment, business-to-business linkages, and partnerships, all focused on driving economic growth in the region.
She said by engaging these influential ambassadors, the Chamber aims to unlock new opportunities, showcase the unique advantages of the Bay, and attract global investors.
“The Bay of Opportunity Ambassadors Programme is a collaborative strategy to attract investment, generate employment, and contribute to the region's prosperity,” Van Huyssteen said.
She said these ambassadors are not just advocates for the region, but key players in fostering relationships that will bring new business and growth to the Bay.
“They will share the stories of success in Nelson Mandela Bay and showcase the potential for growth in sectors such as manufacturing, logistics, tourism, and renewable energy,” she said.
Van Huysteen said the programme is not just about promoting the region – it’s about creating a united voice that highlights Nelson Mandela Bay as a hub for innovation and opportunity,” said van Huyssteen.
As part of the programme, ambassadors will receive marketing materials to distribute within their networks, during business delegations they host, and on international travel, ensuring consistent and impactful messaging about the region’s business potential.
“This initiative is an integral part of the Bay’s broader strategy to drive economic growth, increase investment, and present the Metro as a vibrant, thriving business destination,” she said.
Key features of the Bay of Opportunity Ambassadors Programme include:
