Dozens of people were buried and three confirmed killed when a landslide struck a remote and mountainous part of southwestern China on Monday.
The pre-dawn landslide buried 18 homes and sparked the evacuation of more than 200 people when it struck in Zhenxiong County, Yunnan province, state media said.
Three people are confirmed dead and rescuers have saved four, according to a report by state broadcaster CCTV just before 4:00 pm (0900 GMT).
Two hundred rescue workers have been dispatched as well as dozens of fire engines and other equipment, CCTV said.
One local told the state-run Beijing News outlet that she was asleep when the disaster hit and that parts of her ceiling had fallen onto her head.
"At the time I thought it was an earthquake, but later I knew it was the hillslope collapsing," another resident told the outlet.
Both were quoted under pseudonyms.
Footage shared on social media by a local broadcaster showed emergency workers in orange jumpsuits and helmets forming ranks outside a fire station as snowflakes whirled through the air.
Other images showed rescuers picking through towering piles of collapsed masonry in which a few personal belongings could be seen.
Chinese President Xi Jinping ordered "all-out" rescue efforts, CCTV reported.
Xi "demanded that rescue forces are organised quickly... and efforts made to reduce casualties as far as possible," the broadcaster reported him as saying.
He added that it was "necessary to properly handle the work of comforting the families of the deceased and resettling affected people".
CCTV broadcast an image it said showed a firefighter working to pull a trapped villager from inside a home affected by the disaster.
The local village head declined to speak about the landslide when contacted by phone, telling AFP he was "too busy".
