Mark Zuckerberg takes on Elon Musk as he teases a new app set to rival Twitter when it comes to real-time conversations online.
The app is called Threads and Zuckerberg’s Meta has announced it will go live Thursday.
A quick trip to the Apps Store revealed the following description: “Say more with Threads — Instagram’s text-based conversation app. Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow. Whatever it is you’re interested in, you can follow and connect directly with your favorite creators and others who love the same things — or build a loyal following of your own to share your ideas, opinions, and creativity with the world”.
The timing could not have been more perfect – this past weekend saw a Twitter outage and follows Musk announcing two days earlier that users were being limited to reading 600 posts a day. Later he said the limit, which had been introduced “to address extreme levels of data scraping & system manipulation”, had been increased to 1,000.
According to The Guardian ”Threads was unveiled to Meta staff last week, with the chief product officer, Chris Cox, saying the company had been working on the new product since January.” The article goes on to say that the company had already approached “ prominent figures such as Oprah Winfrey” to see if they would consider moving to the new site.
Taking a direct dig at Musk, Meta went on to say: “We’ve been hearing from creators and public figures who are interested in having a platform that is sanely run, that they believe that they can trust and rely upon for distribution.”
And it looks like Threads users will be able to use their existing Instagram login details, easing the sign-up process.
All this as the two billionaires square up to face one another in a cage fight – late to the party? Click on the link below.
Elon Musk Vs Mark Zuckerberg "Cage Fight" Is All About... https://t.co/zL1GsdsoAg pic.twitter.com/52Ksj7A60p
— NDTV News feed (@ndtvfeed) July 4, 2023