(WATCH):Trevor Noah's controversial SA promo goes live

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Trevor Noah

A promotional video featuring comedian Trevor Noah has finally dropped.

The advert, which allegedly cost South Africans R33 million, caused much controversy.

The Minister of Tourism, Patricia De Lille vehemently denied that the vast amount would be coming from taxpayers.

She said the R33 million was a contribution from the Tourism Business Council of Southern Africa (TBCSA).

The advert is to promote tourism in South Africa to boost the economy.

The promo dropped on Friday.

The “#TrevorNoah Tourism Campaign For South Africa” is live. #VisitSouthAfrica pic.twitter.com/ExOgftUbiJ

— TBCSA (@TBCZA) November 9, 2023