credit: Beth Garrabrant
In just 24 hours, Taylor Swift's 'Folklore' has broken all kinds of records.
The 5 Star album, 'Folklore' that was released on Friday, 24 July, sold over 1.3 million copies around the world.
It also shattered "the global record for first-day album streams on Spotify by a female artist" with 80.6 million streams and delivered "the most-streamed pop album on Apple Music in 24 hours: with 35.47M streams.
Additionally, 'Folklore' set the U.S. and Worldwide Amazon Music Indie/Alternative Streaming Record.
Swift received mostly positive reviews for her album that ignores mainstream clichés, and takes Swift back to her roots, delivering music that first introduced her to longtime fans.
"Folklore proves that she can thrive away from the noise: if you interpret “classmates” as pop peers, Swift is no longer competing,” The Guardian, Laura Snapes.
"It’s as if Swift has decided to press pause on the high-charting hits, and give more space to nuance when it comes to her voice, which has a wonderful presence here, and present some songs deserving of a standing ovation," a review by Rolling Stone Italy, Claudio Todesco.
"With folk-revivalist pastiche, Taylor has created an atmosphere of intimacy which makes us feel closer to her than ever before – and she didn’t even have to flee into the wilderness to achieve this."
"Folklore makes it seem, to speak in memeable terms, as though Thoreau walked so that Taylor Swift could fly.” The Face, Emma Madden
