The 30-year-old singer has become the first woman to have 400 million Instagram followers cementing her status as one of the most influential celebrities on the platform. This achievement marks a significant milestone for Gomez and the power of social media.
Hot on her heels is Kylie Jenner, who has a whopping 382 million fans on the app, which she uses to share photos of her life and promote her makeup brand, Kylie Cosmetics.
For Gomez, the 400 million figure also puts her in third position as the most followed person on Instagram behind soccer players Cristiano Ronaldo, who has 563 million followers, and Lionel Messi, who has 442 million followers.
Gomez has been a prominent figure on social media since the early days of her career, using it as a platform to connect with her fans and share her personal life. Her popularity on Instagram has grown exponentially over the years, with her first post in 2013 garnering a few hundred thousand likes, to now having 400 million followers and counting.
Gomez's Instagram feed is a mix of personal and professional posts, ranging from behind-the-scenes shots of her music videos and photoshoots to candid moments with friends and family. Her followers appreciate her authenticity and her willingness to share her struggles and vulnerabilities with them.
However, Gomez's Instagram success is not just about her personal brand. She has also used her platform to advocate for causes close to her heart, including mental health awareness, immigrant rights, and racial justice. Her posts on these issues have sparked important conversations and inspired her followers to take action.
Gomez's massive following has also made her a valuable asset for brands and businesses. She has collaborated with a wide range of companies, from fashion brands to beauty products, and her posts have the power to reach millions of people and drive sales.
And of course, she took to Instagram to celebrate the achievement saying " Wishing I could hug all 400 million of you."
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