"The Stage is Yours" is the new brand campaign that SABC 3 is introducing from 3 April 2017. The campaign includes a line-up refresh and new programmes.
SABC 3 Channel Manager Aisha Mohamed said, "We are bringing content that will influence those decisions; what it is that influences what they are interested in. There has also been a positioning shift as who we are trying to attract. The audience profile is someone who is at the mid-point of their life; who is aspirational; South African, who is well-travelled, well-read – rooted in SA, but has a global mindset. It’s about being able to bring that content that speaks to that South African (ness) and willingness to achieve".
Source: Sabc.co.za
