The Prada Group has announced that it will no longer use animal fur in its designs or new products, starting from SS2020 Women’s collections.
The well-established group, known for its high fashion designs and luxury products says it will no longer use animal fur in its designs or new products, starting from SS2020 Women’s collections. In collaboration with the Fur Free Alliance (FFA), a coalition of more than 50 animal protection organisations from over 40 countries, the Prada Group announcement follows positive dialogue between the luxury brand and FFA members, LAV and The Humane Society of the United States.
“The Prada Group is among many high-profile frontrunners who support a forward-thinking attitude as fur in fashion becomes less and less attractive. Consumers want to support companies that care about animal protection and are interested in the many alternatives to real fur that are already used in the fashion industry. This is what we also observe in our daily work as the official representative of the Fur Free Retailer Program in Australia, Austria, Bulgaria, Germany and South Africa,” says Thomas Pietsch, Wild Animal Expert at FFA member FOUR PAWS.
“The Prada Group is committed to innovation and social responsibility, and our fur-free policy - reached following a positive dialogue with the Fur Free Alliance, in particular with LAV and the Humane Society of the United States - is an extension of that engagement,” said Miuccia Prada. “Focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products.”
“The Fur Free Alliance applauds the Prada Group for going fur-free”, said Joh Vinding, Chairman of the Fur Free Alliance. “The Prada Group with its brands now joins a growing list of fur-free brands that are responding to consumers’ changing attitudes towards animals.”
For more on the fur-free organisation, visit: www.furfreeretailer.com
