Apple today announced that Pharrell Williams, One Direction, Florence + The Machine and Disclosure are among the headliners at the 2015 Apple Music Festival at London's Roundhouse this September.
Apple will broadcast performances to music fans around the world for free, which can be viewed live and on-demand on Apple Music. The Apple Music Festival lets fans get even closer to their favourite performers with coverage on Beats 1 alongside backstage news and footage straight from the artists on Apple Music Connect.
'We wanted to do something really special for music fans this year,' said Eddy Cue, Apple's senior vice president of Internet Software and Services. 'The Apple Music Festival is a greatest hits set of ten unbelievable nights featuring some of the best performers on the planet appearing live and interacting directly with their fans on Connect and Beats 1.'
Apple Music is a single, intuitive app that combines the best ways to enjoy music - all in one place. Beats 1 is Apple's first ever live radio station dedicated entirely to music and music culture. With Apple Music Connect, artists can share lyrics, backstage photos, videos or even release their latest song to fans directly from their iPhone.
'Wow, I'm so grateful to be performing at the Apple Music Festival. The Roundhouse is such a historic venue ... there's always a special energy in the crowd. Thank you for having me!' - Pharrell Williams
'It'll be great to be back in London and we can't wait to perform for our fans in the Roundhouse and around the world on Apple Music! See you there!' - Niall, One Direction
'We're excited to be playing at this year's Apple Music Festival at the wonderful Roundhouse!' - Florence + The Machine
'We're super excited to play our first ever show for Apple Music Festival at the Roundhouse, one of our favourite venues in London. It's also the day our album's released so that makes it extra special!' - Disclosure
The Apple Music Festival takes place over ten nights from September 19 to September 28. UK residents can apply to win tickets on Apple Music as well as through media partners including the London Evening Standard. Apple hosted the iTunes Festival in London for eight years, and now in honour of the launch of Apple Music, has renamed the event the Apple Music Festival. Customers can enjoy the Apple Music Festival via Apple Music or iTunes on their iPhone, iPad, iPod touch, Mac, PC or in stunning HD with Apple TV.
The iTunes Festival started at London's Institute of Contemporary Arts in 2007, and has seen over 550 artists perform in front of more than half a million fans and tens of millions more online and on-demand. Past performers include Adele, Beck, Coldplay, Elton John, Foo Fighters, Justin Timberlake, Kings of Leon, Lady Gaga, Katy Perry, Maroon 5, Muse, Sir Paul McCartney and many more.
