The ultimate global brand recognition accolade – now in its 12th edition, saw over 400 brands from more than 45 countries named "Brand of the Year" in the 2020-2021 World Branding Awards edition.
And right up there with the winners were the proudly South African brands Nandos and Amarula.
Other top tier brands listed as Global Tier winners included CoCo, Faber Castell, Fender, Heinz, IKEA, LEGO, Lurpak, McCain, Netflix, PILOT, Spotify, Yakult, and Yamaha.
National tier winners included Amarula (Alcoholic Spirits – Cream Liqueur), First National Bank (Banking), MTN (Telecommunications – Mobile), and Old Mutual (Insurance), amongst others.
Nando’s received the Global Tier award in the Restaurant Chain – Portuguese category.
Winners are uniquely judged through three streams: brand valuation, consumer market research, and public online voting. Seventy percent of the scoring process comes from consumer votes. There can only be one winner in each category per country.
The Awards celebrates the innovative and creative ways these successful brands have managed to remain distinct and relevant to their consumers over the past year.
"This is a celebration of the best marketers from across the globe. The Awards are an acknowledgment of the tireless effort of the teams that build and maintain their brand presence in an ever-changing market," said Richard Rowles, Chairman of the World Branding Forum.
Now in its seventh year, the awards are organized by the World Branding Forum, a global non-profit organization dedicated to advancing branding standards. It organizes and sponsors a range of educational programs.
For more information and the full list of winners, visit awards.brandingforum.org.
