Kendall Jenner added another label to her resume. This time it is with La Perla. The Italian brand has been around since 1954 and as part of their revamp, they have recruited the assistance of a new creative director, Julia Haart. Haart who assumed the role in August selected Jenner "to interpret the highly innovative path that the brand has set out on... Kendall's contemporary charisma adds an unmistakable touch to every garment, simultaneously highlighting the modernity and the relaxed, self-assured elegance of each piece she wears."
Kendall's modelled some of the brands new Spring/Summer 2017 lingerie collection. The theme is of the Spring/Summer collection is 'Liberation: end the suffering for beauty'. The brand invites you to explore the new campaign with Kendall Jenner, Isabeli Fontana and Liu Wen
Kendall Jenner's picture of her wearing a red lace slip with matching underwear as she leans back on a shelf encompassed Haart's vision for the campaigns theme.
"I love that La Perla has this sexy, sensual kind of image, and I certainly would never want to change La Perla's DNA. My idea is that you can embrace your femininity and it doesn't have to be only in your undergarments. If you're wearing a suit, a dress, it should be molded to a female form while still being professional, beautiful, chic, elegant—one does not negate the other," says Haart.
