Mattel has announced the re-launch of its Barney franchise to a new generation of preschool kids with a brand new animated series set to debut globally in 2024.
According to their official press release the “comprehensive revitalization of the Barney brand will span television, film, and YouTube content as well as music and a full range of kids’ products including toys, books, clothing, and more. Apparel and accessories for adult fans, featuring classic Barney, are also in development”.
“Barney’s message of love and kindness has stood the test of time,” said Josh Silverman, Chief Franchise Officer and Global Head of Consumer Products at Mattel. “We will tap into the nostalgia of the generations who grew up with Barney, now parents themselves, and introduce the iconic purple dinosaur to a new generation of kids and families around the world across content, products, and experiences.”
The series will feature the purple dinosaur and friends in music-filled adventures centered on love, community, and encouragement.
The series will be co-produced by Corus Entertainment’s Nelvana, a leading international producer and distributor of children’s animated and live-action content, together with Mattel Television and executive produced by Fred Soulie and Christopher Keenan for Mattel Television and by Colin Bohm, Doug Murphy, and Pam Westman for Nelvana.
Fans can stay up to date with the latest announcements related to Barney by following @Mattel on Facebook and Instagram.
