Cape Town’s iconic and much-loved Baxter Theatre has received a boost with a five-year sponsorship from the Pam Golding Property group, as part of the company’s corporate social investment programme – the Heart of Gold Trust.
Through the Heart of Gold Trust, the Pam Golding Property Group has embarked on a number of initiatives in support of worthy community projects, as part of the recently launched ‘Live Remarkable’ TV and digital marketing and advertising campaign. The Heart of Gold programme incorporates all the many and varied CSI initiatives across its more than 2 000 individual agents and staff and through its office network of 300 offices in South Africa and 10 other African countries.
Says Dr Andrew Golding, chief executive of the Pam Golding Property group: “The past two years have given us pause for reflection amid extremely challenging times, during which the pandemic and lockdown have had a devastating impact on South Africa’s and Africa’s economy, many individual businesses and citizens’ livelihoods.
“As part of a series of Group initiatives, in this our 46th year of operation, we felt it appropriate firstly, to honour the legacy of our late founder and life president, Pam Golding, by acknowledging her love of the arts. We are delighted, therefore, to have concluded a five-year agreement pledging our support for the Baxter Theatre in Cape Town, which will see the Main 684-seater theatre renamed, The Pam Golding Theatre at The Baxter .
“In addition to the sponsorship, this agreement also includes partnering and assisting The Baxter with as many of their initiatives as possible, incorporating for example, their development initiatives and supporting the Baxter Coffee Angels fundraising campaign, where we will be encouraging staff, agents and clients to support their ‘Buy The Baxter a cup of coffee every month’ for just R30.”
Pictured below: Dr Andrew Golding, CEO of Pam Golding Properties
Baxter CEO and artistic director Lara Foot explains: “There is a serendipity between the relationship and partnership of The Baxter and Pam Golding Properties. Pam Golding Properties is in the business of marketing homes in the Western Cape, the rest of South Africa and globally, and The Baxter is in the business of providing a home for artists and audiences of Cape Town and the surrounding areas.
Pictured below: Baxter CEO and Artistic Director Lara Foot
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