ERRE Fashion is the only SA fashion brand invited by Share Africa to exhibit at their prestigious inaugural Africa Fashion UP show in France this September.
Carina Louw and Natasha Jaume, founders of ERRE Fashion, have been invited by Share Africa, in partnership with luxury fashion conglomerate, the Kering Group (think Balenciaga, Gucci, Alexander McQueen, etc), to participate in their spotlight on African design venture – Africa Fashion UP. The design duo will showcase a collection entitled ‘Home’ in Paris on 17th September this year, in advance of Paris Fashion Week.
Thanking Africa Fashion UP for the opportunity, Louw said: “It is an extraordinary privilege to be invited to be part of this project. The opportunity to take our brand and share it with the world is incredible and we are excited to present a collection that embodies our spirit as a people, and a new world order in refined power dressing for women”.
ERRE (pronounced AIR) was launched in 2013 by Louw and Jaume, former fashion lecturers, who have now turned their eye for detail into a global success story. The luxury brand is also a sterling ambassador for locally sourced Mohair, a signature of their seasonal offerings, and something that caught the eye of the Africa Fashion UP team.
ERRE is distinctive for its body-inclusive lines and elegance and has dressed the likes of Princess Charlene of Monaco as well as Oscar-winning actress Terry Pheto.
Louw and Jaume (pictured left to right below) depart for Paris on 11th September in readiness for the staging of their show on 17 September.
Bon voyage girls!