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The Association for Alcohol Responsibility and Education will run four community programs in the Eastern Cape, Free State and Western Cape provinces to raise awareness of Fetal Alcohol Spectrum Disorder (FASD).
It said in a statement on Monday that South Africa faces a significant challenge with (FASD), a condition that is 100% preventable, yet alarmingly prevalent in this country.
FASD is a serious disorder resulting from prenatal alcohol exposure and impacts thousands of individuals across the country.
This highlights an urgent need for increased education, intervention, and community support.
"This year, we are calling on all South Africans to join us in our efforts to prevent FASD by taking a minute to learn what FASD is, sharing this vital information with your peers and community, supporting affected communities, and advocating for responsible behaviour," said Mokebe Thulo, CEO of AWARE.org
AWARE.org.za and FARR (Foundation For Alcohol-Related Research) are launching a unique campaign entitled "Reveal the Truth".
Thulo adds that the initiatives provide targeted support to pregnant women, raise awareness about the risks of alcohol use during pregnancy, and offer essential resources to help women make informed decisions.
“While it is never too late to make better decisions, it is crucial to absorb the truth that any exposure to alcohol during pregnancy can have irreversible effects on the fetus and the growing baby,” she said.
Tulo said in a statement that research showed that South Africa has a national prevalence rate of 11% of FASD, with rates as high as 31% in some localities.
She added that the programs aim to encourage meaningful conversations and actions that will reduce the prevalence of this condition and support healthier pregnancies.
Throughout September, AWARE.org and FARR will share educational content, real-life stories, and expert insights to help South Africans better understand FASD and its impact. Everyone can be involved by sharing information, engaging in community discussions, and advocating for alcohol-free pregnancies.
"By coming together, we can create a safer and healthier future for our children," Thulo added.
"Let’s use this FASD Awareness Month to catalyse change. Let us all get involved by sharing information, participating in community discussions, and advocating for alcohol-free pregnancies. Every small step we take today contributes to a healthier, brighter future for generations to come," she said.
