South Africa is set to see a brand new airline take off in December, and the man behind this new venture is Gidon Novick in partnership with Global Aviation.
Global Aviation has been around for nearly two decades in the South African airline industry, and predominantly leases aeroplanes to airlines.
Novick is no stranger to the airline business, as he was an executive at Comair for more than a decade, and he launched Kulula.com.
He told Moneyweb they want to get started over the holiday season because given that South Africans are unlikely to be travelling overseas, there should be quite a strong demand domestically.
He said the airline will start off flying between Johannesburg and Cape Town, which is actually one of the busiest routes in the world, with an initial fleet of two to three aircraft.