Nissan South Africa says the Datsun brand is set to return to South Africa.
In a statement on Friday, the company said the new generation Datsu will be launched by the end of 2014.
It says this follows a global decision in 2010 to re-introduce the Datsun brand as part of the company's ambitious plan to achieve eight percent of the global market share and eight percent operating profit by fiscal year 2016.
The Datsun brand was phased out in 1981 when it was integrated with Nissan branding as the company expanded globally.
The company says Datsun is to be re-established with an independent brand identity, alongside the Nissan and Infiniti brands.
