One of South Africa's most iconic brand, Amarula was once again honoured at the World Branding Awards in London where it was announced as the National Tier winner from SA in the Alcoholic Spirits-Cream Liqueur category, for the third year in a row.
Winners are uniquely judged through three streams: brand valuation, consumer market research, and public online voting. Seventy percent of the scoring process comes from consumer votes. There can only be one winner in each category per country.
The Chairman of the World Branding Forum Richard Rowles says the awards are a celebration of the continuous efforts that are vital to building outstanding brands. These brands have established strong brand recall, top-of-mind awareness, and trust among their consumers.
The brands were nominated by over 230,000 consumers across the globe.
The prestigious World Branding Awards, the ultimate global brand recognition accolade - now in its 10th edition, saw 318 brands from 41 countries named "Brand of the Year" in a glittering ceremony held at the State Apartments of Kensington Palace on Thursday.
Here are some of the other Global Tier winners from different categories:
Regional winners included:
