Gerhard Lang is widely considered the producer of the first printed Advent calendar in the early 1900s.
Around the same time, a German newspaper included an Advent calendar insert as a gift to its readers. Lang’s calendar was inspired by one that his mother had made for him and featured 24 coloured pictures that attached to a piece of cardboard. Lang modified his calendars to include the little doors that are a staple of most Advent calendars today and they became a commercial success in Germany. Production stopped due to a cardboard shortage during World War II, but resumed soon after, with Richard Sellmer emerging as the leading producer of commercial Advent calendars.