Money can buy you 'likes' on Facebook

Facebook has finally launched a controversial ‘pay to post’ service that allows people and businesses to ensure their updates are seen - for a price.

The company was found testing the feature, called promoted posts, in New Zealand recently.

The money-making scheme comes in the wake of controversy over Facebook's recent flotation on the stock market - and concerns over the value of the social network.

However, today it went official with a video on the site explaining how the process will work.

‘When you post on your page, it currently may only reach a limited amount of the people that Like your page each week,’ a Facebook staffer says via a video posted on the social network.

‘Promoted posts help increase the people you reach for any eligible post. It’s an easy and fast way to reach more of the people that Like your page and your friends.’

In example screenshots of the service, costs range from $5 to ensure 700 see a post to $20 to reach 2,200 people, although it is believed the pricing could change.

People will see promoted posts labeled with ‘Sponsored’ in their news feed, and post can be promoted to everyone, or just people in certain areas - so a cafe, for instance, could only promote to local customers.

‘Your promoted posts will be seen by a larger percentage of the people who like your Page than would normally see it,’ Facebook said on its site







'It will also be seen by a larger percentage of the friends of people who interact with your post.’

The service is set to be available to anyone with a page with more than 400 likes.


SOURCE : DAILY MAIL UK